Creative testing works better when planning is cheap and generation happens only after the direction is worth producing.
ADNGEN separates campaign thinking from video-generation cost so teams can explore hooks, scenes, products, and formats before spending a Video Credit.
The stronger model is to create several directions, approve the best ones, generate only the useful set, then let performance signals decide what deserves another round.
That turns credits into a production resource instead of a brainstorming tax.
THE ADNGEN PRINCIPLE
Keep the context connected so the next campaign can learn from the product, creative, performance, and commerce signals that already exist.