Journal

Notes from the workspace.

Creative · August 12, 2026

Start with whatever you have

A prompt, a product page, a photo, or a blank canvas can all become an ad. The brief still matters more than the starting point.

6 min

Playbooks · July 28, 2026

Name the product, the audience, the offer, and the objection. Those four fields do more than a long prompt.

5 min

Policy · July 2, 2026

Platforms want transparency. Shoppers want honesty. Put the disclosure where people can see it and keep editing the ad.

7 min

Operations · June 18, 2026

How to budget 15s vs 30s, extra options, and retries so tests stay cheap until a version is worth generating.

4 min